From AIIM's recent Industry Watch, "Big Data and Content Analytics -- Measuring the ROI," 6 key ROI Trends...(Downloads of full report are free)...
62% of actual and potential users would find content analytics applications “very valuable” including 20% who would say “hugely valuable”. There is particular value in linking structured and unstructured content together.
Biggest potential business value would be in improving data quality, detecting policy compliance and speeding up customer service. Improved decision-making and enhanced profitability also score highly, as do more accurate marketing and improved product quality.
60% of early users consider their ROI to be good. 30% are less certain due to high technology and expertise costs. Results for big data projects and big content projects are very similar.
56% of early users are feeding results into decision-making, including 6% using them as a basis for strategy setting. 7% of big data projects and 11% of big content projects have produced unsatisfactory outcomes.
The biggest issue for active big data projects has been immature and difficult to use tools (50%). Poor data quality has also been an issue (46%) – as has the over-hyped expectations of senior management (37%).
Similar issues apply to active big content projects, but setting the analysis rules has also been difficult. Compliance with data privacy laws has been an issue for 33%.
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