The Days of "Social for the Sake of Doing Social" are Over - Process Integration is Key

If you haven't seen our new Industry Watch on Social in the Flow, you need to get a copy.  Downloads are free.

I put a few thoughts on the findings together in the attached video.  I think it will give you an idea of the richness in the full Industry Watch report.

In addition, I would also like to highlight a post by Deb LaVoy from OpenText on a related topic.

The post is 2013 Prediction: Social Business Tech will Stop Blaming Culture for Failure and highlights 5 key developments we'll see in 2013.  It's well worth reading.  My favorite quote? "In 2013, Technology will peek out from behind Aunty Culture’s skirts and lead."  Here are the 5 developments to watch:

1. A language and a better feature set for “collaboration.”
2. Shifting from enabling “Social” to enabling “Complexity”
3. Social objects will grow to include teams, projects and processes
4. Measures of employee engagement will pivot toward measuring cognitive and emotional attachment to core business objectives
5. A rigorous understanding of how information flows

 

 

 

 

 

 

Comments

[Cindy Cheng]

Thanks for sharing, John. I enjoyed the video & Social in the Flow research paper. The findings are spot-on and exactly why Appian, one of the leading innovators in BPM software, started advocating the idea of "worksocial" to bring work automation and social collaboration together on one complete suite: http://www.appian.com/

A number of Appian customers have adopted the "worksocial" approach with mobile, social, cloud, and/or analytics BPM implementations. Looking forward to seeing how other companiess are taking social business to the next level with BPM.

[Stanley Garland]

Social media is now a must for about every sort of business. Since Google has started using social media exposure as one of the ranking factors, many businesses that have not participated in social media sites have gone down considerably in the rankings. It is a must to compete.