Evangelizing the ECM Industry -- I Finally Found the Key and It's Alyssa Milano

 A lot of us who care about content, records and information management face the same quandary -- If WE can see how important these technologies are, why can't everyone else? Why can't our bosses see it? Why can't the news media? Why is it so hard to convince potential users to move forward with projects? Why can't the general population see the importance of this part of the tech space?

Well, after 15 years of trying, I have found the solution to "mainstreaming" our industry. And the winner is...

Alyssa Milano.

Let me back up a bit.

Like many of you, I watch the traffic on my blog pretty closely. I use Google Analytics and also use an app called ChartBeat. ChartBeat is a lot of fun because it gives you real time analytics -- at any point in time you can see how many people are on your blog, where they are from, and what they are looking at. It also sends you text alerts when there is a spike in your traffic.

Well, after laboring in the content management vineyards for quite some time, I got an alert last Wednesday. A big one. According to the alert, there were over 200 people on my site at that very moment, almost all looking at a post I did almost a year ago. 

The post? 37 Really Cool Statistics About Social Media. Here's what last week's traffic looked like...

 

As I watched the traffic, it was clear that the traffic was being driven by Twitter. Retweet after retweet after retweet. Which begged the question, where was the original?

Eventually I found it. Alyssa Milano, star of Who's the Boss and Charmed, and with 991,373 followers, had set everything in motion.

Now I'm not sure what got her to tweet about my post. But I ain't arguing with serendipity. And Alyssa, if you are reading this, you can tweet about our information management stuff ANYTIME.

So, if you ever have any concerns about how to get a LOT of people to pay attention to your content management concerns, here's the answer.

Alyssa Milano.

No charge for this advice.

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Comments

[Don Lueders, CRM, CDIA]

John,

I'm so jealous you got a cool celebrity endorsement from Alyssa Milano. I've been trying to evangelize SharePoint Records Management (SharePointRecordsManagement.com) for years now. I never thought of recruiting a spokesperson from the cast of 'Who's the Boss?'. Absolutely brilliant.

Any chance you can ask Alyssa if she can put a good word into Tony Danza, Judith Light or that kid who played her younger brother for my blog?

Thanks,
Don

[Roger Wilson]

Thanks for the lesson about the power of mass media stars and about the power of twitter as a mass media BROADCAST vehicle!