November 10, 2008

Spot Survey of AIIM End Users Points to Challenges in 2009, But Resiliency

According to a recent “spot” survey of 124 user organizations... in general, parts of our industry appear to fare better than others in a recession.

47% say that “spending will increase” in 2009 – 27% by at least 5%
27% = “spending will decrease”

Short-term ROI trumps everything -- 42% see hard dollar ROI as "more" or "much more" important than 12 months ago.  Outsourcing appears much more recession resistant than capital spending in 2009 -- good news for service companies.

Some related posts...

  1. Warning:  Icebergs Ahoy!
  2. Ten Fast Facts About Document Management Value
  3. Eight Things to Watch For in the Coming Recession
  4. Bailout, Stock Collapse, and IT Spending
Nov 10, 2008 4:19:00 PM

1 Comment

ooopinionsss

How you think when the economic crisis will end? I wish to make statistics of independent opinions!

Posted by: ooopinionsss | December 03, 2008 at 08:04 AM

The comments to this entry are closed.

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Document Channel Strong Moving Into Recession AIIM's recent State of the Document Channel survey points to a number of strengths kicking off 2009... During this year (2008)... 92% of those surveyed were profitable 43% reported net profit of 10% or more 77% reported an increase in the number of customers vs last year While optimism in the channel is strong, it does seem to be weakening in the face of the recession. Each year we ask this question -- "Compared to last year, I expect my revenues THIS year to ... increase, decrease, stay the same..." 62% of VARs expect revenues this year to be up -- but this compares with a 79% positive answer last year. 60% of Service Companies expect revenues this year to be up -- but this compares with a 67% positive answer last year. 69% of Systems Integrators expect revenues this year to be up -- but this compares with a 83% positive answer last year. Free copies of the full survey are available to AIIM trade members. For a copy, companies beginning with the letters A-M should contact Amy Michalski; companies beginning with N-Z should contact John Newman.
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Effective Marketing 101 Last week I attended the 33rd meeting of our Document Management Service Providers Executive Forum in Austin. That's right, 33. And there were a number of executives there who have been in attendance at a good number of them. On the way down on Southwest Airlines (which seems like a great airlines if you have an A-15 and a not so great airline if you are a C-57, proving that customer experience is not always directly tied to the actual service delivered), I saw an ad in the airline magazine for Tito's Handmade Vodka. The ad told the story of this little vodka company in Austin that had won awards against well-known Russian vodkas. When I got to Austin, I of course could not remember the name of the company (my wife can testify about my failures related to the names of our neighbors, much less vodkas). So I Googled "Austin Vodka" and up popped old Tito's in the number one position. I went to the web site, which was quite entertaining. To make a long story short, I used the web site to find a local liquor store and bought a couple of bottles as giveaways during my presentation....

John Mancini

I am president of AIIM, a non-profit that helps organizations find, control and optimize their information

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