As someone who has always been impressed by Apple products, it's hard to understand the fiasco of today's rollout of the software update to existing iPhone owners (iPhone 2.0).
But what is even more mystifying is the utter lack of communication on the Apple web site. Things go wrong. Much as we hate it and as impatient as we are, most people can understand that.
But what is simply unbelievable is that Apple hasn't put ANYTHING on their web site informing people that the iTunes upgrade to 7.7 DOES NOT include the iPhone 2.0 Update and that on the iPhone 2.0 Upgrade page, there is NO mention that something has obviously gone very wrong. You just go to the "download" site and wind up in no-man's-land. Or how about an email to say what's going on? Lord knows I get a ton of emails from Apple encouraging me to buy various products. How about an actual communication?
First rule of public relations -- When something goes wrong, just fess up. Most people will cut you some slack -- especially for a company with as much stored up good will as Apple. But this business of just not communicating and not using the tools available is stupid.
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