Watch for this month's issue of Infonomics Magazine with a special cover story -- HOW CONTENT MANAGEMENT AND WEB 2.0 HELPED WIN THE WHITE HOUSE
It's a very cool story and tied to this blog post...The story will be released next week, but here's a bit of a preview of the story...Members of the press who would like an advance copy should contact Beth Mayhew at bmayhew@aiim.org.
Yesterday,
All my troubles seemed so far away,
Now it looks as though they're here to stay,
Oh, I believe in yesterday.
--Paul McCartney
Flashback to November 2004:
John (the Father): “What the heck are you doing wasting your time with this thing called Facebook?”
William (the middle Son): “It’s just a way to stay connected with my friends.”
John: “And you want me to believe you have 927 friends? You better be careful. This Facebook thing is just a way for perverts to find you.”
Flashback to November 2006:
John (the AIIM Boss): “I noticed that you don’t have to be a student anymore to have a Facebook account.”
Atle (the AIIM Education VP): “OK, let’s set up accounts and see what this social networking stuff is all about.”
Ten minutes pass
John: “Neither of us has any friends. This looks pretty pathetic.”
Totally Made-up Flashback to October 2008:
Barack Obama: “Let’s see. So far we have 1,827 YouTube videos that have been viewed 120,479,084 times. We just crossed 5 million members of our Facebook group, and they’ve posted half a million comments on our wall. We’re going to spend $3.5 million on Google search this month.”
John McCain: “Uh-oh.”
Whether you call this Web 2.0 or its more sophisticated cousin Enterprise 2.0 or social content or collaborative content, as McCartney would say, “Now it looks as though they’re here to stay.”
There are so many reasons I find this month’s cover story in Infonomics (to be released next week; members of the press should contact Beth Mayhew for an advance copy) so interesting.
As a political type (albeit somewhat disillusioned), the Obama social content/collaboration/enterprise 2.0 story represents our first true 21st century political campaign. The 2008 campaign was a Malcolm Gladwell tipping point. Campaigns will never be the same.
As a document and content management type (not yet disillusioned!), there are so many lessons to take from this story, lessons that are applicable to ANY company or organization trying to harness the potential of Enterprise 2.0 technologies.
- The power of the intersection of CONTENT and COMMUNITY.
- The critical need to view this intersection as STRATEGY not just bolt-on TACTICS.
- The need to intelligently MANAGE these unconventional content assets.
- The powerful connection that can be made between on-line networking and local in-person networking (and chapters!).
- Watch what the Obama people do NEXT with this network -- to mobilize beyond the campaign for grassroots advocacy when the first major crunch comes on a bill.
The most important lesson – and the reason I chose the Yesterday lyrics to start this article – organizations can no longer just wish that all this Enterprise 2.0 stuff would just go away. Yes, it is messy. Yes, it changes the rules. Yes, it seems frivolous to many. But it is here to stay.
So where can you go for help in thinking creatively about how you draw actual BUSINESS value from Enterprise 2.0 technologies for your organization (the real litmus test of whether any of this is useful or not)? A few suggestions.
- AIIM’s executive networking site (2,772 members) – InformationZen
- AIIM’s LinkedIn group – (4,146 members)
- Our 2008 Market IQ on Enterprise 2.0 technologies
- Our Enterprise 2.0 training program
- Check me out on Facebook
- Follow me on Twitter -- jmancini77
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